The Rinsed Co was born from a crew of mates chasing the good life—camping trips by the Murray, wakeboarding and surfing behind the boat, sending it on skis and bikes, and laughing around the fire with a few cold ones. No matter the skill level, it was about getting out there, making memories, and living in the moment.

We started filming and sharing what we love, and quickly realised it resonated—because it’s real. It’s mates having a crack, pushing each other, and soaking up everything the Aussie outdoors has to offer.

For us, Rinsed isn’t just a brand—it’s a lifestyle. It’s about freedom, adventure, and that “send it” mentality. Every time you rep Rinsed or watch one of our videos, you’re part of that journey. You’re backing a group of mates determined to keep living the Aussie dream and bringing people along for the ride.